Well, it’s directly relevant to the 10–15% or so of Wisconsinites who are LGBTQ.
And the families of those people.
And their friends.
And, yes, the people who have Christian love for them.
And the ones who simply believe that people should be allowed to live their lives in peace, no matter who they love.
That’s actually quite a lot of people in Wisconsin who would find a visible sign of acceptance for people who have a history of having been discriminated against pretty relevant.